



Ready to take the next step in your tax career? Learn how to transition from being a tax preparer to becoming an Electronic Return Originator (ERO), establish your own tax business, and create opportunities to grow your revenue.
Discover the steps to becoming an independent tax business owner with the right foundation, tools, and support.



I’m breaking down what it really takes to become an ERO, get your software, build your company, attract Clients, and create a business that can actually grow.
Because getting the software is only the beginning. You need to know how to build the offer, market the business, recruit, sell, onboard, automate, and scale. And I’m going to show you exactly what that looks like.
































Your website, flyers, webinar, offer, sales sheet, follow-up, onboarding, and messaging all need to work together.
Learn how EROs recruit tax preparers, how Service Bureaus recruit EROs, and how to build a real recruiting strategy.
Learn why automation, systems, SOPs, onboarding, and support become essential as your business grows.


No. This webinar will explain the EFIN application process and what you need to know before applying.
Absolutely. This webinar is particularly relevant for PTIN holders looking to establish their own tax business.
Yes. We'll discuss how independent business ownership can eliminate mandatory preparation-fee revenue splits. Standard business and processing expenses may still apply.
No. This webinar focuses exclusively on transitioning from tax preparer to ERO and establishing your own tax preparation business.
No. The webinar covers foundational steps for individuals preparing to establish their own operation.
You need a consistent way to attract tax preparers, EROs, or potential partners instead of depending on random posts, referrals, or people finding you by accident.
You should be able to clearly explain your software, pricing, support, resources, onboarding, and what your partners actually receive when they join you.
A repeatable presentation keeps your message consistent and helps you explain the opportunity without making up the sales conversation every time.
Your onboarding should clearly move someone from signed agreement to account setup, training, resources, support, and actually using the software.
Before accepting a software partnership, you should understand the deal, the fee structure, and which terms may have room for negotiation.
Lead follow-up, reminders, onboarding, confirmations, internal notifications, and other repetitive steps can often be automated instead of handled manually.
Your offer needs a clear reason for someone to choose your company beyond simply having access to tax software.
Your sales call should have a clear structure—from qualification and discovery to presenting your offer, answering questions, and giving the prospect a next step.
Not every prospect is ready on the first conversation. Your CRM, email, text, and follow-up process should keep qualified leads from disappearing.
You need to understand where the money comes from, which fees apply, what you earn, and how those numbers affect the profitability of your offer.
Growth creates support volume. You need processes, documentation, communication systems, and eventually a team so every question doesn’t come directly to you.
A VA works best when the role has clear responsibilities, SOPs, systems, and expectations instead of being handed random tasks whenever something comes up.



Not just logos.
Not just flyers.
Not just buying software.
Not just posting “join my team.”


